
(AP)
ESPN’s traditional catchphrase has always been “The Worldwide Leader in Sports.” But nowadays – as it seems to happen every year in June and July, when they seem content to fill “SportsCenter” time pointlessly – its motto seems to become “What Else Are You Going To Watch?”
Bashing on ESPN in the summertime is so easy that it’s not even, er, sporting. Although given the fact that the network aired the “Rock, Paper, Scissors” championship over this past weekend, maybe “ESPN Bashing” could be the next big thing in action-packed summer programming.
This week’s Newsweek, though, gives me cover with Devon Gordon’s piece:
ESPN: The Worldwide Cheerleader.” Gordon makes the point that the most recent annual ESPN Awards Show (called the ESPY’s – get it?) was all that is wrong with the four-letter network:
In a way, the Espys have become an apt metaphor for ESPN. It's a party the network throws for itself and its closest friends. Everyone sits together, news anchors rubbing elbows with All-Stars. It's more business as usual—two crowds that should probably keep their distance, getting a little too cozy instead.
Now the issue of coziness and bias and how ESPN gives air-time to partners like Arena Football and not to the National Hockey League are serious ones, no doubt. (Been there.
Done that.) But my main problem is that ESPN – and it’s one touched upon in Newsweek as well – just doesn’t seem to try when it comes to filling air-time during the summer months. Two summers ago, in an effort to pad their hour-long “SportsCenter” broadcast, they did a special “
50 States in 50 Days” segment, based on two assumptions: A) That us viewers didn’t know about the sports history of New Mexico, and B)
That we wanted to remedy that?
This summer’s time-filler makes “50/50” look like Kahn's “
The Boys of Summer,” as far as sports journalism is concerned. It’s a make-believe (there’s no other way to put it) tournament of athletes pitted against each other in brackets (a la the NCAA basketball tournament) to find out …
Drumroll Please … “Who’s Now?”
What does that mean? As far as I can tell, “Who’s Now” stands for one or both of the following:
Who’s Now … Just Mailing It In?
Who’s Now ... Taking America’s Sports Fans Hostage?
Obviously, ESPN takes that competition in a rout. Read full post…