As Time Goes "Buy"

(CBS/AP)
Today the magazine is holding a panel to discuss who’s going to be the big newsmaker this year, and it’s going to be a tough call. After all, who stood out in 2007?
There’s a little more to the equation than you’d think, remember. It’s not an award. It’s not even a compliment. The magazine says the distinction goes to “the person or persons who most affected the news and our lives, for good or ill.” Heck, Person of the Year doesn’t even have to be a person – Earth won once, and so did The Computer.
Time is holding an online poll right now, listing off ten possibilities. (Look! There go all the Ron Paul readers!) Some of the ones they’re tossing out? Al Gore, Barack Obama, Condoleeza Rice, J. K Rowling, Mahmoud Ahmadinejad, General David Petraeus.
All notable public figures, to be sure. But none of them has a chance. The Time magazine is a complicated calculus of risk and PR, with a dash of quirk tossed in. It’s definitely a good annual publicity ploy by the magazine, but it always has a financial angle as well. Over the past 25 years, the magazine's decision has devolved into choosing a safe, newsworthy and palatable cover person or people.
So who might get it? It’s easier to say who won’t. And why.


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