Wary of the Web?

(AP)
Deep down in places we don't talk about, we want them on that wall. We need them on that wall … Or so a new study suggests.
A survey out of Massachusetts research firm on confidence levels of media consumers alleges that while ObamaGirl may be a nice diversion and blogs can drive some debates, participants trust print media about 5 times more than online options like YouTube, blogs, alternative media or the candidates’ own websites. According to the study, newspapers are seen as credible by 56 percent of participants, as opposed to the "new" media options, which hover around 10 percent. The study's summary begins:
As the 6-month race to the first presidential primaries begins, much attention has focused on some candidates’ presence on the Internet. Obama Girl, Hillary Clinton’s spoof on the Sopranos, and the various sites covering the candidates and campaigns has some traditional media worried about their Internet investment strategy. When Nucleus Research and KnowledgeStorm undertook a survey of 383 people to better understand the impact and effectiveness of streaming media in political campaigning, it found the buzz about Internet influence – at least at this point in the campaign – was much ado about nothing.

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