Each week we invite someone from outside PE to weigh in with their thoughts about CBS News and the media at large. This week, we turned to Matthew Felling, Media Director for the Center for Media and Public Affairs – a nonprofit, nonpartisan research group in Washington, DC that studies the news and entertainment.
(CBS)
Felling can often be found commenting on the media in various television and print outlets and over the past week, he’s been thinking an awful lot about morning television and network anchors. As always, the opinions expressed in “Outside Voices” are those of the author, not ours, and we seek a wide variety of voices. Now, here's Matthew:Preamble: The day after Public Eye reached out to me, gauging my interest and /or availability in authoring an “Outside Voices,” I was scheduled for a hospital visit to address an arrhythmia problem. Since hospitals share a particular trait with their curious-smelling sibling, the DMV, that of long periods spent waiting around, this visit naturally led to a lot of time in front of a TV. And it is with extensive exposure to morning television inspiring me – along with a full viewing of the past month’s “Today” show transcripts – that leads me to write the following open letter to CBS News.
Dear CBS News,
We’re friends, right? Well, as your friend, I’m asking you to seriously reconsider this public flirtation you have with “Today” show host Katie Couric, courting her to potentially anchor the “CBS Evening News.” I know that nothing has been announced, mind you. It’s just been a steady stream of comments in MediaLand that you haven’t lifted a finger to silence.
I write this as not just a media observer, but also a living, breathing, iPod-toting, XM-listening, “Daily Show” watching full-fledged 32-year old. In other words, the demographic you’re dying to attract.
Snarkier and crueler assessments of Katie Couric are cranked out on a regular basis – and sure, it would be easy to come up with a hatchet blade like “The Gabbin’ Gidget” or “She’s Like Carson Daly’s Cool Mom” – but this is Walter Cronkite’s seat we’re talking about, a destination too important for cheap shots. And with Couric’s contract ending in May, you may be preparing for the big pitch right about now … if you’re really serious about all this.
As your friend and loyal viewer ever since the days of “Mash” and “Simon & Simon”, I feel obliged to perform an intervention regarding this Couric fascination of yours.
Please stop.
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