Branding The News: Do We Watch Because Of The Reporter Or The Network?
As news networks struggle to retain viewers as more and more outlets for news become available, Gary Goldhammer examines on his blog, Below The Fold, whether the brand of good journalism is the result of reliable networks or reliable reporters. Or both. In an earlier post, Goldhammer argued that “the same self-publishing and social networking tools that are empowering consumers today are also allowing reporters to break the surly bonds of their media masters … In this new model, reporters, not newspapers or networks, are the brands.”
In a related post today, Goldhammer looks at the question further, wondering if journalists “need the structure and stability of an organization to be successful and credible.”
Take Anderson Cooper, for example:
In a related post today, Goldhammer looks at the question further, wondering if journalists “need the structure and stability of an organization to be successful and credible.”
Take Anderson Cooper, for example:
“Sure, CNN gives Anderson Cooper the freedom to blog, but would he have as much of an audience or impact if he left CNN tomorrow and launched ‘AndersonCooper360.Blogspot.com’?"
Gen. Ray Odierno, head of multinational forces in Iraq, on progress there and plans for Afghanistan.
