Another One Bites The Dust

(AP Photo/Mark Lennihan)
It was a hundred pages, give or take, but I’ll boil it down for you:
Nothing works, except The Wall Street Journal.
And now, that might be changing.
Read all 'Wall Street Journal' posts in Public Eye

It was the summer of 1983. I had just landed my first newspaper job, at a daily with the unlikely name of USA Today. While the publication was not yet a year old, it had already achieved notoriety -- as a journalistic joke.And Editor and Publisher chimed in as well:
You see, I lived in Manhattan, where the New York Times is the dominant voice. Times loyalists, as well as newspaper purists and big-city pundits, got a kick out of ridiculing my new employer…
Figured. The city slickers didn't understand the strategy -- or the appeal -- of USA Today. Well, they get it now. USA Today now has an average daily circulation of 2.3 million.
Since it launched on Sept. 15, 1982, amid complaints that it lacked in-depth reporting and used too many snappy graphics and color photos in place of hard-hitting news, the national daily has taken position as a circulation leader, ranking at or near the top consistently.
In addition, the paper has transformed the way many dailies operate, from pushing shorter, quicker brief-style stories to leading the way in color photography long before others saw the need.
It was the summer of 1983. I had just landed my first newspaper job, at a daily with the unlikely name of USA Today. While the publication was not yet a year old, it had already achieved notoriety -- as a journalistic joke.And Editor and Publisher chimed in as well:
You see, I lived in Manhattan, where the New York Times is the dominant voice. Times loyalists, as well as newspaper purists and big-city pundits, got a kick out of ridiculing my new employer…
Figured. The city slickers didn't understand the strategy -- or the appeal -- of USA Today. Well, they get it now. USA Today now has an average daily circulation of 2.3 million.
Since it launched on Sept. 15, 1982, amid complaints that it lacked in-depth reporting and used too many snappy graphics and color photos in place of hard-hitting news, the national daily has taken position as a circulation leader, ranking at or near the top consistently.
In addition, the paper has transformed the way many dailies operate, from pushing shorter, quicker brief-style stories to leading the way in color photography long before others saw the need.

It was the summer of 1983. I had just landed my first newspaper job, at a daily with the unlikely name of USA Today. While the publication was not yet a year old, it had already achieved notoriety -- as a journalistic joke.And Editor and Publisher chimed in as well:
You see, I lived in Manhattan, where the New York Times is the dominant voice. Times loyalists, as well as newspaper purists and big-city pundits, got a kick out of ridiculing my new employer…
Figured. The city slickers didn't understand the strategy -- or the appeal -- of USA Today. Well, they get it now. USA Today now has an average daily circulation of 2.3 million.
Since it launched on Sept. 15, 1982, amid complaints that it lacked in-depth reporting and used too many snappy graphics and color photos in place of hard-hitting news, the national daily has taken position as a circulation leader, ranking at or near the top consistently.
In addition, the paper has transformed the way many dailies operate, from pushing shorter, quicker brief-style stories to leading the way in color photography long before others saw the need.






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