Journalists Fight Back

(AP / CBS)
The latter is definitely worth a read – especially for the dead-on description of news snobs -- and one passage in particular caught my attention:
So how do American newspapers manage this passage while holding on to their "souls" -- that sense that they are, uniquely, businesses worthy of constitutional protection because their bottom line reckons service to the common good alongside profit and loss?So Rutten is suggesting that journalists use their heightened knowledge of their subject matter to add value to their work. (Sound familiar?)
One way is to maintain the serious news media's postwar tradition of nonpartisan journalism, leaving advocacy to the editorial pages. As they give themselves over to more analysis and commentary, newspapers will have to be more vigilant about being genuinely honest brokers of ideas, opening their news columns to a far broader spectrum of serious opinions and perspectives -- liberal to conservative -- than even the best of them do now. Politicization is the enemy rather than the logical consequence of that process. Newspapers can distinguish themselves from the current undifferentiated cacophony of substantial and frivolous opinion on the Internet -- and best serve their readers -- by insisting that their analysis and commentary conform to the discernible facts. In a society that seems more deeply and reflexively divided along partisan lines, that would be more than a service.

