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File this under “Why stop there?”

The esteemed and established 150 year-old Atlantic Monthly magazine is no longer.

Nonono, it’s not going anywhere. It’s just changing its name. You know, like Cat Stevens. Or Jack Napier. Or Cher.

According to the New York Post, the magazine – since it comes out ten times a year – is dropping the word ‘Monthly’ from its title. Very literal people there:

THE Atlantic Monthly already had cut back to a publishing frequency of 10 times a year, but only now is the magazine getting around to dropping the word "monthly" from its corporate identity and officially changing its name to The Atlantic.

Which got me thinking, why shouldn’t other news outlets follow suit?

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