A Producer, A Red Herring And A Catty Blogger Walk Into A Bar …
After writing about the questions that arose over the attempt of CBS News Producer Bruce Rheins and his wife to trademark the name Jesus Juice for some home-made bottles of wine, we thought the issue had largely been settled. But one conservative Web site had different ideas. So we’ll again address it, but not without some trepidation.
Nothing I have learned since writing about this issue changes the fact that this is almost purely a private issue. If anything, what’s been learned enhances that fact. Slightly interesting and legitimate ethical questions were raised and answered in my initial look at this. But because we now operate in an environment where anyone with a thread of information can weave it into just about whatever picture they desire, it's necessary to follow up despite that fact that this is really small potatoes.
Nothing I have learned since writing about this issue changes the fact that this is almost purely a private issue. If anything, what’s been learned enhances that fact. Slightly interesting and legitimate ethical questions were raised and answered in my initial look at this. But because we now operate in an environment where anyone with a thread of information can weave it into just about whatever picture they desire, it's necessary to follow up despite that fact that this is really small potatoes.
