Newton's Law of Media Backlash

(AP/Nick Wass)
Campaign journalism works in much the same way. A candidate enjoys some positive press and then – with a precision you could darn near set a watch by – he or she starts to get criticized. It’s a little like Wack-a-Mole, where you pop up and get smacked. And it’s a little like skeet – you aim high for the sky, but then once you hit a certain trajectory, POW the shots start coming.
Two examples of late: Republican presidential candidate Mike Huckabee. He was the media darling Cinderella story of the Iowa straw poll, way exceeding the expectations set by the media.
Based on those results and a great on-camera persona, Huckabee built up a little steam, started showing up on cable news political shows, had a “Real Time with Bill Maher” one-on-one and gained traction with his momentum and awshuckiness.
Then, Newton’s Law of Media Backlash took effect.

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