Us Versus Ads
(CBS/AP)
Then there are those that are downright scary: Internet News Consumers vs. Internet News Sites.
We all know the reality nowadays of online news: Ads are ubiquitous. Because of shrinking circulation numbers and ratings cutting into their bottom line, everybody is trying to figure out how to bring in ad revenue on their Web sites. They do banner ads, they do pop-up ads, they do those mostly-irritating ads that float onto your screen. (Including, ahem, this site.)
So, in the interest of getting the news you’re looking for, we – us news consumers, that is – roll with it. We deal. As I told a friend years ago: That’s the price you pay for paying no price.
