A New Year, And New Polling Challenges
In her new Poll Positions column today, CBS News director of surveys Kathy Frankovic examines the challenges pollsters might encounter when evaluating President-elect Barack Obama's administration.
She asks: "Did we learn anything in 2008 election campaign polling that will help us measure the public’s assessment of the new administration in Washington?"
Frankovic examines two hypothesis people had about pre-election polls – troubles reaching people who only use cell phones and the "Bradley effect" – and finds good news on both fronts.
Below is a selection from her column:
(AP Photo/Gerald Herbert)
Frankovic examines two hypothesis people had about pre-election polls – troubles reaching people who only use cell phones and the "Bradley effect" – and finds good news on both fronts.
Below is a selection from her column:
