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The Obama campaign has released a new ad responding to the McCain/Palin spot out earlier today labeling the Republican pair "Original Mavericks."

The spot, "No Maverick," will air "in key battleground states across the country beginning today," according to the campaign. No word on how often the campaign plans to run the spot or what exactly the "key battleground states" in question are.

"They call themselves mavericks," an announcer says in the ad. "Whoa. The truth is they're anything but."

"John McCain is hardly a maverick when 7 of his top campaign advisors are Washington lobbyists," the announcer says. "He’s no maverick when he votes with Bush 90 percent of the time."

The spot then takes aim at McCain's new running mate.

"And Sarah Palin’s no maverick either," the announcer says. "She was for the bridge to nowhere before she was against it. Politicians lying about their records? You don’t call that maverick. You call it more of the same. "

Watch:

The Obama campaign has released a new ad, "Original," responding to the McCain campaign's spot labeling the presumptive GOP nominee "the original maverick."

It opens with an excerpt from McCain's commercial asserting McCain's "original maverick" status. The word "Really?" then appears onscreen, followed by video of McCain saying in 2003, "The president and I agree on most issues. There was a recent study that showed that I voted with the president over ninety percent of the time…"

Then an announcer chimes in: "John McCain supports Bush’s tax cuts for millionaires, but nothing for a hundred million households. He’s for billions in new oil company giveaways, while gas prices soar. And for tax breaks for companies that ship jobs overseas. The original maverick? Or just more of the same?"



In keeping with its recent behavior, the Obama campaign did not announce the ad to the media, and there is no word on where or how often it is running.

Obama's team did announce, however, that it will be running its ad "National Priority" on "a network of gas-pump top televisions throughout Florida, called Gas Station TV." In addition, Obama volunteers will go to gas stations in 24 states this week to talk to voters, distribute Obama's energy plan, and "highlight Senator John McCain’s failure to do anything to address the energy crisis during his 26 years in Washington."

UPDATE: It appears that the Obama campaign's release on Gas Station TV was inaccurate – at least according to an email from Gas Station TV CEO David Leider. In an email, he says, "Gas Station TV does not have any orders placed for political advertising on its network...Reports that any Gas Station TV gas station partners are currently running political ads are inaccurate... Gas Station TV will not be running political advertising at any of its stations."

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The campaign of John McCain dubs the Arizona senator "the original maverick" in a new 30-second television ad out today, "Broken."

"Washington's broken," an announcer says as the spot opens with a black-and-white shot of the Capitol. "John McCain knows it. We're worse off than we were four years ago." As he says "we're worse off," a shot of a gas pump fills the screen.

"Only McCain has taken on big tobacco, drug companies, fought corruption in both parties," the announcer continues as the spot shifts to color and McCain is shown. "He'll reform Wall Street, battle Big Oil, make America prosper again."

"He's the original maverick," the announcer says. The words "The ORIGINAL MAVERICK" appear onscreen. The ad closes with the announcer saying, "One is ready to lead: McCain."

"Washington is broken," the phrase that opens the ad, became former McCain rival (and current potential running mate) Mitt Romney's catch phrase in the run-up to the New Hampshire primary. Romney was looking to make the case that it would take a Washington outsider like himself – not a "lifelong politician" like McCain – to fix Washington's problems. (Read more about that here.)

The McCain camp says the spot will air in "key states," though it does not specify where.

Watch it:



UPDATE: Obama campaign spokesman Bill Burton responds to the spot: “Senator McCain wants Americans to forget that during the Republican primary, he said that Americans were better off than we were eight years ago, and that he thinks we’ve made ‘great progress economically.’ He wants us to forget that he’s fully embraced the Bush policies he once opposed, and bragged about supporting those policies ‘more than 90 percent of time.’ The truth is, being a maverick isn’t practicing the same kind of politics we have seen from Washington for decades, it isn’t having a campaign run by Washington lobbyists, and it’s certainly not promoting the same policies that have led America down the wrong path these past eight years."

The McCain campaign today unveiled a new 1-minute television ad, "Love." The spot casts presumptive GOP nominee John McCain as a man who served his country abroad while many of his peers were enmeshed in the upheaval of the 1960s at home.

It also paints McCain as a "maverick" not beholden to his party and takes a veiled shot at rival Barack Obama for his rhetoric about "hope."

The spot opens with shots of hippies enjoying what a deep-voiced announcer casts as the Summer Of Love.

"It was a time of uncertainty, hope and change," the announcer intones, as shots of young people – including a young couple kissing – grace the screen.

Then the background music grows stark, and an airplane is seen.

"Half a world away, another kind of love -- of country," the announcer says. "John McCain: Shot down. Bayoneted. Tortured."

The juxtaposition is reminiscent of McCain's criticism in the primary of Hillary Clinton for supporting a $1 million earmark for a museum to celebrate the Woodstock music festival: McCain quipped at the time, “Now my friends, I wasn’t there. I’m sure it was a cultural and pharmaceutical event. I was tied up at the time."

The ad continues with images of the young McCain as a prisoner of war.

"Offered early release, he said, 'No,'" intones the announcer. "He'd sworn an oath."

Then the spot switches gears to focus on McCain's political career.

"Home, he turned to public service," the announcer says. "His philosophy: before party, polls and self ... America. A maverick, John McCain tackled campaign reform, military reform, spending reform. He took on presidents, partisans and popular opinion. He believes our world is dangerous, our economy in shambles."

It closes by suggesting that Obama's uplifting rhetoric won't solve the country's problems: "John McCain doesn't always tell us what we 'hope' to hear. Beautiful words cannot make our lives better. But a man who has always put his country and her people before self, before politics can."

Watch it: