Starting Gate: 'Tis The Season

(CBS/The Early Show)
We've seen hints of what's to come -- phone calls raising questions about Mitt Romney's religious affiliation, whispers about Barack Obama and Islam that end up on the front page of a national newspaper and the latest attempt to resurrect Willie Horton. Allegations that Rudy Giuliani charged the city of New York for protection while he was carrying on an extra-marital affair will certainly be tame compared with what's about to come.
With all the candidates at the CNN/YouTube debate having been invited to submit a video to be aired during the event, Thompson's campaign took the opportunity to hammer Mitt Romney for having changed his public position on abortion and Mike Huckabee for once asking the Arkansas legislature for a tax increase. In today's vernacular, it’s on.
This weekend, the Republican Majority for Choice (a pro-abortion rights group) will air an ad calling Romney a flip-flopped on abortion. The ad, airing in Iowa and New Hampshire, points out that Romney has had several positions on the issue and urges voters to ask the now-prof-life candidate to "flip-flop just one more time – and stay there." It's not a dark attack ad and it’s an issue Romney has dealt with since the day he entered the race. What it does is help usher in the nasty season.
In Iowa, the Des Moines Register reports on an e-mail making the rounds that appears to be coming straight from Romney's campaign alleging that a supporter of Giuliani is a "pedophile priest." The Romney campaign denies any connection. And this is Iowa, what will South Carolina, a state notorious for bare-knuckled tactics, look like once the focus shifts there?
It's always a risk for campaigns to directly take the negative route. The backlash can be as damaging as the charges unleashed and any funny business, such as connections to shady operators or tactics, can be devastating. This time, the calculations are more complicated because the campaign's most crucial period is taking place during the Holiday season. Will voters respond to negative messages they get in mailings alongside cheerful cards from friends and family or in ads that accompany otherwise uplifting television shows?







