Lauren Zalaznick, president, Women and Lifestyle Entertainment Networks builds brands. She also knows what it's like to "auf" themfor instance, saying goodbye to Trio, the network she followed to NBC with the merger of Universal's cable channels into NBC Universal (NYSE: GE). "People said, "But it was your baby," Zalaznick told me. "It actually wasn't. I have a very clear separation between my actual babies and my business babies. Business babies you do have some control over; real, you don't." We spoke after her promotion last week to president, women and lifestyle networks, responsible now not only for Bravo Media and recent multi-platform acquisition Oxygen Media, but for iVillage as well. To be clear, she wasn't threatening to do away with any brands but was responding to my suggestion that nothing was sacred. The impression left was just as clear: sentiment isn't part of the equation.  More...