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If polls that seem to be similar yield different results, you’ve got to find out why, writes CBS News director of surveys Kathy Frankovic. We often don’t look beyond the horserace. But we should.  More...




Why Question Order Changes Poll Results

Kathy Frankovic: Change The Order Of The Questions In A Poll, You Change The Outcome



Age Gap May Start Younger Than Thought

Education Levels Help Lower The Age Where Divisions Occur In Democratic Race, Says CBS Polling Director Kathy Frankovic



Economic Concerns Recall Past Campaigns

CBS' Kathy Frankovic: When The Economy Is Struggling, It Always Makes A Difference In The Election



"Limbaugh Effect" Is Fairly Insignificant

CBS' Kathy Frankovic: Most Crossover Voters Not Looking To Create "Chaos And Tumult"

ExplorePhotos: Dialing Up Controversy



Raising The Ante In The Information Age

CBS' Kathy Frankovic: Many Journalists Learned How To Poll From A Seminal 1973 Book, But The Internet Is Changing The Rules



Measuring Change Among Voters

CBS' Kathy Frankovic: Tracking Polls Can Capture Change, Though They Have Limitations



Race, Gender And Bias In The Electorate

CBS' Kathy Frankovic: Some Americans Admit To Not Voting For Certain Types Of People

ExplorePhotos: Barack Obama



The Voters And The Superdelegates

CBS' Kathy Frankovic: Superdelegates Are Targeted Commodities In The Democratic Race



Polling In Developing Nations A Challenge

CBS' Kathy Frankovic: In Developing Countries, Gauging Public Opinion Is Very Difficult



More Polls Being Used In Problematic Ways

CBS' Kathy Frankovic: Media Tends To Aggregate Results, Selectively Report Surveys



Electability Question A Hard One To Answer

CBS' Kathy Frankovic: Obama's Claim Of A November Edge Is Based On Shaky Numbers

Play VideoVideo: What's Next For Candidates?

ExplorePhotos: Poll Positions



Polls Offer Mixed View Of Bill Clinton

CBS' Kathy Frankovic: Former President Standing Among Blacks Falls, But Only Slightly



Democrats Ready To Rally Around A Nominee

CBS' Kathy Frankovic: Despite Bitter Campaign, Clinton And Obama Supporters Say They'd Back Either In November



How Does The Press Fare In The Polls?

CBS' Kathy Frankovic: Public Sees Media Treating Obama Better Than Clinton

Play VideoVideo: Democratic Debate Losers

ExplorePhotos: Barack Obama


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