Polaroid In Pictures; Bit Behind
Well, finishing a story about Polaroid for tomorrow's CBS Sunday Morning program on money issues ended up taking more time this week than I expected -- not that I'm complaining -- so the blog took a back seat. We spent time viewing the company's archives now located at Harvard Business School, as well as getting a tour of the Polaroid office in Boston and talking with the man who designed the famous pixel-esque logo. His comments might surprise you. The company has fallen on hard times in the past several years, and recently announced it will stop producing its instant film. Our story aims to look at both the rich history and uncertain future of the iconic American firm founded by Dr. Edwin Land in 1937. The ultimate question being: What's in a name?
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