It's E3 Time Again
It's that time of year again -- the Electronic Entertainment Expo or E3 -- though it's an event that was somewhat in doubt after E3 2008 proved underwhelming for many in the video game industry.
I wrote about last year's experience, and back then I wondered if E3 would ever be the same or even return again. The recurring concern for any industry trade show is how an annual gathering benefits the participating companies and attendees. Over the years, E3 was becoming so big and so filled with parties and, frankly, so overwhelming that it was difficult for some people within the respective businesses and organizing body, the Entertainment Software Association (ESA), to see the value. Not to mention that key players like ActiVision started pulling out in 2008 and created a bit of a domino effect.
I wrote about last year's experience, and back then I wondered if E3 would ever be the same or even return again. The recurring concern for any industry trade show is how an annual gathering benefits the participating companies and attendees. Over the years, E3 was becoming so big and so filled with parties and, frankly, so overwhelming that it was difficult for some people within the respective businesses and organizing body, the Entertainment Software Association (ESA), to see the value. Not to mention that key players like ActiVision started pulling out in 2008 and created a bit of a domino effect.
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