Stale Economy, Fresh Leftovers?
(AP)
I read a short business-page article that said Tupperware stock was at a 10-year high, and I asked myself why.
Why, when so many companies are struggling – and some are even laying off employees – was Tupperware bucking the trend? What made it different? The simple answer is that Tupperware, in some ways, is a counter-cyclical company. When the economy is slowing, people eat out less, cook at home more and need a way to store leftovers. Tupperware and leftover storage are synonymous. Tupperware is the Xerox and Kleenex of food storage.
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