In U.K., Web Ad Sales Surpass TV

(AP)
New figures from the first six months of 2009 show that advertising on the Web has overtaken TV ads in the U.K. and has become the largest medium for commercials, according to a report in The Wall Street Journal Wednesday.
Research from the Internet Advertising Bureau and Pricewaterhouse Coopers show that sales for Internet ads increased 4.6 percent from the first half of 2008 to $2.78 billion, earning the medium a market share of 23.5 percent. Sales of TV commercials declined 16.1 percent to $2.63 billion, reducing it to the No. 2 spot with a market share of 21.9 percent.
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