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June 8, 2009 10:59 AM

For Miley Cyrus Tour, Ticketmaster Goes Paperless

(AP Photo/Chris Pizzello)
Ticketmaster is using a novel strategy to take on scalpers – get rid of the actual tickets.

The ticketing company is going paperless on singer Miley Cyrus’ upcoming 45-show fall tour – the first of its kind to sell exclusively paperless tickets, reports the Wall Street Journal ($) Monday.

Concert-goers will enter the show using credit cards they purchased the tickets with, making it impossible to resell or transfer them. That’s put resale vendors on the defensive, charging that the paperless system will cause delays and possibly pose safety risks to fans. They also claim that the ticket agency will extend its monopoly over prices by essentially eliminating the secondary market.

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Tags:
ticketmaster ,
miley cyrus ,
paperless tickets ,
scalpers ,
hannah montana
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