One of Volkswagen's Super Bowl commercials featured its all-new 2012 Passat and a young boy clad in a Darth Vader costume, who attempts to use "The Force" to manipulate objects. Backed with the familiar "Stars Wars" score, this spot has already garneredmore than 15 million views since it was posted on YouTube, Feb. 5, 2010.
The Chrysler 200 ad with Eminem showcased the spirit and the rebirth of the rapper's hometown of Detroit. Over the beat of his 2003 song "Lose Yourself," the narrator asked, "What does a city that's been to hell and back know about luxury?" Eminem responds, "This is the Motor City. And this is what we do."
The Pepsi Max "Love Hurts" advert drew a lot of attention, both good and bad. The ad features a woman periodically laying the smackdown on her partner, with a petite blonde runner also feeling the pain. While some viewers deemed it funny, others on Twitter and YouTube said they found it violent and racist.
Another ad that sparked controversy was from Groupon. The U.S.-based online deals website got immediate online buzz for its Tibet ad that featured actor Timothy Hutton, saying "The people of Tibet are in trouble, their very culture in jeopardy," right before he gloats about redeeming a deal on Tibetan food.
The Teleflora flowers commercial featuring Faith Hill was a viewer favorite, especially for men. In the ad, the country singer helps a sound engineer write his Valentine's Day card message for his girlfriend.
Kia's "One Epic Ride" ad drew attention for its cinematic qualities and special effects. The advert featured prominent mythic characters, including Poseidon and an ancient chief, all trying to get their hands on the 2011 Optima.
Ozzy Osbourne, his wife Sharon, and teen pop star Justin Bieber were featured in Best Buy's inaugural Super Bowl commercial. "What's a Bieber?!" Ozzy asked in the ad, which promoted the store's new technology buy-back program. The 16-year-old responded, "I don't know. It kind of looks like a girl."