On Oct. 20, 1951, the CBS Eye made its debut on the airwaves.
Creative director Bill Golden, who designed the logo, was inspired when he drove through Pennsylvania Dutch country. He became intrigued by the hex symbols resembling the human eye that are drawn on Shaker barns to ward off evil spirits. He also came across a drawing he admired, that had the look of an eye, in a Shaker art book from the 1950s. With the help of graphic artist Kurt Weihs, the Eye logo was created.
During the 1960s, the CBS Eye entered the era of color television. Decades later, the Eye continues to receive critical acclaim. On Dec. 13, 1998, it was featured in The New York Times magazine's roundup of the century's "greatest design hits."
The network and the CBS Eye premiere in high-definition television. Recently, the March 14, 2011 issue of TIME magazine's story about the evolving logos of many corporations through the decades, stated "...as in the case of CBS, sometimes the companies get it right the first time."