Amazon vice president Peter Larsen addresses the audience on April 2, 2014 in New York, where he is announcing Amazon's new video streaming device, Amazon Fire TV.
Read more: Amazon unveils video-streaming device Fire TV
Credit: Sarah Tew/CNET
The Amazon Fire TV set-top video streaming device.
The Amazon Fire TV with remote control.
The Amazon Fire TV video game controller. The retail giant is betting big on games with Amazon Game Studios.
Fire TV is about the size of Apple TV and comes with a remote control,
has a microphone for voice search.
Amazon's Peter Larsen says Amazon's digital video customers have grown by 350
percent since 2011.
Larsen says customers have complained that searches
are too hard, performance lags and closed ecosystems are restrictive.
Larsen identifies search, performance and "closed ecosystem" as issues that need to be simplified for customers.
Amazon vice president Peter Larsen holds up the Fire TV at a press event on April 2, 2014 in New York City.
Amazon vice president Peter Larsen unveils Fire TV.
Amazon Fire TV will come with 2 gigabytes of RAM.
Amazon vice president Peter Larsen says Fire TV performs three times faster than its competitors.
Amazon vice president Peter Larsen presents the features of Amazon's new video streaming device Fire TV.
Amazon Fire TV has a quad core processor.
Original content from Amazon Studios will be available through Fire TV.
Pandora and iheartradio will be available to stream music on Fire TV.
Music lyrics are synchronized and displayed on television.
"Free Time" is a feature for kids age 3-8
Amazon Games vp Michael Frazzini announces the faming features of Amazon Fire TV.
The Amazon Fire TV will cost $99 or $140 with the gaming controller.