TVGuide.com, an online destination for channel listings, news, and other entertainment industry information, is up for sale, and Yahoo is considering buying it, according to a new report.
Yahoo is currently considering bidding up to $20 million to acquire the site, All Things Digital is reporting, citing sources who claim to have knowledge of the discussions. The source told ATD that Yahoo hasn't moved to advanced talks, but at the very least is thinking about buying out TVGuide.com.
At first glance, TVGuide.com might seem like a reasonable fit for Yahoo. The site is currently offering a host of entertainment services to those who use its site, and through Yahoo TV, provides much of what TVGuide.com offers. By combining forces, Yahoo's TV efforts could be bolstered.
Whether TVGuide.com fits into Yahoo CEO Marissa Mayer's plans, however, is unknown. Since taking over Yahoo earlier this year, Mayer has been keeping her strategic plan close to the vest, saying only that she might make small acquisitions to enhance current services she finds valuable. It's not clear whether TVGuide.com fits into that plan.
Deadline Hollywood reported yesterday that TVGuide owner Lionsgate was considering selling the site. That report did not indicate whether Yahoo was considering making a play for the site.
CNET has contacted Yahoo for comment on the report. We will update this story when we have more information.
This article originally appeared on CNET.