Yahoo buys Bignoggins for more bright ideas

SUNNYVALE, CA - JULY 17: The Yahoo logo is displayed in front of the Yahoo headqarters on July 17, 2012 in Sunnyvale, California. Yahoo will report Q2 earnings one day after former Google executive Marissa Mayer was named as the new CEO. Photo by Justin Sullivan/Getty Images) Justin Sullivan

SUNNYVALE, Calif. Yahoo (YHOO) is making another small acquisition as part of the Internet company's effort to make more compelling applications for smartphones and tablet computers.

The latest deal brings the technology and expertise of Silicon Valley start-up Bignoggins Productions to Yahoo Inc.'s lineup of services for fantasy sports leagues.

Bignoggins, started three years ago in San Jose, California, by Jerry Shen, is the maker of popular mobile-device apps like "Fantasy Monster" and "Draft Monster."

Those apps are no longer distributed, but the technology underlying them is used in Yahoo's own services.

As with most of the company's recent acquisitions, Yahoo didn't disclose the financial terms.

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