Worst Brand Disasters of the Decade

Last Updated May 4, 2010 9:54 AM EDT

The first decade of the new millennium is four months gone, so this is a good time to look at the brand disasters of that decade from the perspective of the new decade. With that in mind, I've compiled the five most devastating brand debacles that played out over the past 10 years. All of these disasters represent a massive decline in brand equity -- a brand marketer's worst nightmare... and then some.

CLICK to see brand disaster #5 »
RELATED POST:
  • Geoffrey James

Comments

Watch CBSN Live

Watch CBS News anytime, anywhere with the new 24/7 digital news network. Stream CBSN live or on demand for FREE on your TV, computer, tablet, or smartphone.