Why Facebook's IPO was a success

(MoneyWatch) On "Meet the Press" this weekend, Jim Cramer called Facebook's (FB) initial public offering a total fiasco and "one of the worst handled things I've ever seen." That's because the stock climbed only 23 cents, or just over 0.6 percent, from the $38 offering price. Indeed, LinkedIn (LNKD) shares popped from the start in the professional networking company's 2011 IPO and more than doubled in the first few days. Many said Facebook fizzled.

A surging stock on the first day of trading is certainly a success for those insiders with relationships to the investment bankers who can make an instant bundle. And the investment banker also does better under that scenario. In the case of Facebook, bankers are said to have bought Facebook stock during its first day of trading to support the initial $38 stock price.

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But my definition of a successful launch of a new publicly traded stock doesn't rest on how much money the investment bankers make. It rests on how close the offering price is to where the stock actually trades. The fact that Facebook shares closed at nearly their offering price tells me that that investors thought it was fairly priced. That's pretty amazing, in my view, given all the hype over Facebook.

Thus, there was no transfer of wealth to those in the financial services industry. This wouldn't have been the case had the $34 offering price not been raised days before the offering. So my take is that this new $104 billion stock was a smashing success. Great job Mark Zuckerberg! You created a world phenomenon and limited Wall Street to a fair gain, which is relatively rare. That deserves a nice honeymoon in my book.

  • Allan Roth On Twitter»

    Allan S. Roth is the founder of Wealth Logic, an hourly based financial planning and investment advisory firm that advises clients with portfolios ranging from $10,000 to over $50 million. The author of How a Second Grader Beats Wall Street, Roth teaches investments and behavioral finance at the University of Denver and is a frequent speaker. He is required by law to note that his columns are not meant as specific investment advice, since any advice of that sort would need to take into account such things as each reader's willingness and need to take risk. His columns will specifically avoid the foolishness of predicting the next hot stock or what the stock market will do next month.

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