According to a report in Monday's USA Today, Visa, General Motors and Anheuser-Busch are each paying about $12 millionor roughly triple what they shelled out last timefor their advertisements on the show.
The price works out to more than $450,000 for a 30-second adcomparable to the rate for such lucrative series as Friends and Monday Night Football.
Survivor: The Australian Outback is scheduled to premier after the Super Bowl on Jan. 28. The network plans to use spots before and during the game to promote the first episode.
"For the first time, there may be as much hype for the show after the Super Bowl as the Super Bowl itself," said Joe Abruzzese, the network's president of ad sales.
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