Upthink to Facebook, Google: "It's FU time"

YouTube

(CBS/CNET) - Social networking start-up Unthink is giving a big middle finger to Facebook and Google.

On its home page, which is currently down, Unthink uses black-and-white photos of the Civil Rights Movement as a backdrop, and it promises to "emancipate social media" and "unleash people's extraordinary potential." In a YouTube video, seen above, they claim it's time to say "FU" to Facebook and Google.

Apparently, that's done by giving users an online hub that is free of "privacy issues" and "endless redesigns," as well as allowing users to own their data and all their interactions on the site.

Facebook, which currently dominates the social web, says its users do actually own the data they post on its network. But that has yet to be tested. According to CNET News, Facebook Ireland is under fire for allegedly violating data privacy laws and holding on to vast amounts of private messages, "pokes," and "unfriending" activity that a user said he had deleted over the past three years.

Founded on Earth Day in 2008, Unthink is based in Tampa, Fla., and backed by $2.5 million in venture funding from DouglasBay Capital. On its site, where those who want to sign up can get an invitation code in exchange for their e-mail address, Unthink says it will work with brands that are "forward-thinking, socially responsible, and environmentally conscious." Users can choose which brands to feature or advertise on their profile pages.

For more on this story, go to CNET News

  • CBS News Staff

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