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Toyota feeds a person for each view on this video

(CBS News) I think my friends and family would attest that by nature I'm a pretty trusting and altruistic guy. (Which often gets me into a variety of complicated and vexing situations.) But when I saw a video out on the Internet today that promised a meal for every view, I was a tad bit skeptical. A bit of research later, I'm happy to see that it appears to be legit, and even happier to do some good by highlighting it on The Feed. So click play to get your "altruism on" with me.

The rather fascinating viral program entitled "Meals Per Hour" is a collaboration between Toyota and Food Bank For New York in effect from June 20th until July 19th, and is helmed by filmmakers Rel Schulman and Henry Joost, who posted the video online and write:

The challenge: How can a non-profit implement Toyota's legendary production system (TPS) to increase the number of meals distributed to people who are still affected by Superstorm Sandy? Watch this movie - and help us do even more. thank you, and always be KAIZEN. henry & rel

While currently at a meager 529 views, feel free to share this post with anyone and everyone, and you'll probably get a warm, fuzzy feeling by doing so. (Just saying.) And if you'd like to learn more about the "Meals Per Hour" program, be sure to visit their website by clicking here.