With the show and the books, O'Reilly makes well over $20 million a year, so he could afford to tell us that money doesn't mean that much to him.
Bill O'Reilly: I have never once in my life did any job for money.
Norah O'Donnell: Mike Wallace didn't buy it when he interviewed you nine years ago, and you told him you weren't motivated by money. Listen.
[Mike Wallace: You are addicted to the power. You are addicted to the money. You are addicted to the fact that by--I am Bill O'Reilly. And everybody knows it.
Bill O'Reilly: You're crazy. I couldn't care less about Bill O'Reilly being known in Iowa. Doesn't matter to me. I don't throw my weight around. I'm not partying with Puff Daddy. I'm not cutting the line. I'm not driving a Mercedes Benz.]
Norah O'Donnell: But you did have a Mercedes Benz.
Bill O'Reilly: No I didn't.
Norah O'Donnell: Your wife had a Mercedes Benz.
Bill O'Reilly: Yeah, well that's her. That's not me. The point is what I told Wallace is absolutely true. I'm not addicted to all of this stuff.
O'Reilly does give a lot of money to charity. Including, he says, a million dollars a year that he makes flogging Factor products every night on his show.
[Bill O'Reilly on show: First, If you haven't already, you need to go to Bill O'Reilly.com right now. Right now. That's because our summer sale is just about over. ]
Norah O'Donnell: You sell hats, you sell pens you sell T-shirts--
Bill O'Reilly: Mugs.
Norah O'Donnell: Mugs. You sell doormats?
Bill O'Reilly: We sell doormats. The spin stops here.
Norah O'Donnell: But in August, on the show, you ask people to buy your products referring to the upcoming gift season.
Bill O'Reilly: Uh- huh.
Norah O'Donnell: In August? What season is that?
Bill O'Reilly: That's the Halloween, Thanksgiving, Christmas, Hanukkah axis.
He's had the No. 1 cable news show for 13 years. Successful he says, because he's a champion of the little guy, which he used to be.
Bill O'Reilly: I am who I am: an Irish Catholic kid, working class from Long Island. And I made it big.
[Bill O'Reilly on show: How are you Long Island? Long Island, the home team.
Near where he grew up, we watched his stage show with comedian Dennis Miller.
Norah O'Donnell: It was sold out even though half the tickets cost $125 each. $125 for a ticket, that's pretty steep for a man of the people.
Bill O'Reilly: It is steep. But there are less expensive tickets than that.
Norah O'Donnell: You also have many people that pay $500 a piece and for $500 they get a picture taken with you. Would you pay $500 to get a picture taken with Bill O'Reilly?
Bill O'Reilly: Absolutely not. There's no way I would even pay $30 to get a picture taken with me.
But O'Reilly is so popular that his $500 pictures sold out. Two hundred people waited in line -- some for more than an hour, even though O'Reilly tried to keep the line moving.
That night we spoke to two of his classmates from grade school.
Norah O'Donnell: They said you got into trouble almost every day. And then the teacher would force the class to write 100 times, "I will not do..." whatever you had done that day.
Classmate: I will not talk back to sister. I will not talk in class. I will not throw things out the window. Whatever he did.
Norah O'Donnell: Really?
Bill O'Reilly: Yeah. It was good handwriting training for the third grade urchins at St. Brigid's.
He said his classmates got an early taste of the TV inquisitor he'd eventually become.
Norah O'Donnell: "Starting in grade school, I disobey the rules, mock those in authority and brazenly challenge the accepted wisdom. My behavior back then was not much different from what it is today."
Bill O'Reilly: And ain't America great? I was a little thug. And now I'm getting' paid millions of dollars for being a big thug.
Norah O'Donnell: But you have children. You don't want your children to act like thugs.
Bill O'Reilly: Sure I do. I want 'em to challenge the conventional wisdom. I want 'em to debate. I want 'em to be honest people and I want 'em to develop a conscience and to speak out about what they feel is right and wrong. Of course I do.
Norah O'Donnell: But you weren't challenging conventional wisdom as a kid--
Bill O'Reilly: Sure I was.
Norah O'Donnell: --you were just misbehaving.
Bill O'Reilly: Well, you can call it misbehaving. And I call it a lively quest for intelligent debate in the third grade with Sister Lurana. Unfortunately she rejected my request and categorized me as a miscreant.
What we noticed about this former miscreant is that he has a master plan for everything- -- every line he writes, every word he speaks. And Bill O'Reilly, who told us at the beginning of this story that the Holy Spirit directed him to write this book, also told us he has already written his own epitaph.
Bill O'Reilly: On my tombstone Holy Root Cemetery out there in Long Island... "He finally stopped talking."