Last Updated Jul 21, 2011 10:04 AM EDT
8. Steve Garvey: "Lose Weight Without Dieting or Exercise"
Few remember the Enforma infomercials of the 1990s in which baseball player Steve Garvey promoted two diet supplements -- a "Fat Trapper" that purported to prevent the absorption of fat; and a product named "Exercise In A Bottle" -- which together would allow you to lose weight without dieting or exercise. The FTC pursued Garvey through the federal courts for years, an epic legal battle it ultimately lost when a federal appeals court ruled that celebrity endorsers were not liable for misleading statements in ads. The ruling led to the FTC's new regulations making it illegal for celebrities to make false statements in advertising.
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