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Stella McCartney unveils designs for Britain's Olympic uniforms

British athletes, triple jumper Phillips Idowu (L) and heptathlete Jessica Ennis (R) pose with fashion designer Stella McCartney (C) during the unveiling of the new British Olympic Team GB kit designed by Stella McCartney in central London on March 22, 2012. AFP PHOTO / CARL COURT (Photo credit should read CARL COURT/AFP/Getty Images)
British triple jumper Phillips Idowu, left, and heptathlete Jessica Ennis, right, pose with fashion designer Stella McCartney during the unveiling of the new British Olympic Team GB kit designed by McCartney on March 22, 2012, in London.

(CBS/AP) LONDON - Stella McCartney has unveiled her designs for what Britain's Olympic team will wear during the London 2012 games.

The British designer's look puts the athletes in shades of blue with accents of red, and features the country's Union flag.

Pictures: Stella McCartney's Olympic designs

The first showing of the designs took place Thursday at a gala event at the Tower of London that combined fashion's razzle-dazzle with the star quality of top Olympic competitors.

Adidas brought on McCartney as its creative director for Team GB's Olympic gear. According to the BBC, she designed the Olympic and Paralympic athletes' clothing for competition, training, medal ceremonies and "Village wear" (relaxation time).

McCartney told the BBC she came up with an "untraditionally British" design that featured a contemporary take on the flag.

"Something that was very important to me was to try and use that very iconic image but to dismantle it and try to soften it, break it down and make it more fashionable in a sense," she said. "I think that it's so recognizable that I was able to play around with it a little bit and take it out of its comfort zone. Dismantle it, break it up into different parts and different color forms and then bring it all back together and bring it back into the flag."

She said she hoped the athletes and the nation like the uniforms and are proud of the athletes who will wear them at the Olympic and Paralympic Games in July and August.

British athletes who modeled the new gear included heptathlete Jessica Ennis, rowing champion Pete Reed and double Paralympic swimming gold medallist Ellie Simmonds.