Sofia Coppola directs Marni for H&M ads

Sofia Coppola attends the Versace for H&M event on Nov. 8, 2011, in New York City. Rabbani and Soliemene Photography/Getty Images

Sofia Coppola attends the Versace for H&M event on Nov. 8, 2011, in New York City.
Rabbani and Soliemene Photography/Getty Images

(CBS) Consuelo Castiglioni of the Italian fashion label Marni reportedly teamed up with award-winning director Sofia Coppola to produce an advertising film-and-print campaign for the label's upcoming collaboration with mega-retailer H&M.

Read More: Marni announced as latest H&M collaboration

Coppola shot the campaign, which will run in theaters, on TV and online, last October in Marrakech, reports Women's Wear Daily.

Marni's line for H&M, which will stick with the label's quirky and feminine aesthetic, is set to go on sale online and at 260 H&M stores worldwide on March 8.

"I enjoyed doing this film for the Marni at H&M collaboration. I think it's great how they make fashion accessible and I wanted to show the fantasy fashion can bring," Coppola said, according to WWD.

Castiglioni told WWD she was equally excited to work with Coppola saying, "I'm a big fan of her movies, in particular of her vision and aesthetic."

H&M, whose most recent collaboration was with Versace, calls the Marni and Coppola collaboration a "true dream team."

  • Camille Mann

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