Beauty secrets that might have done the trick when you're younger suddenly don't seem to cut it anymore.
But there are plenty of products designed specifically for your skin at every age.
On "The Early Show Saturday Edition," Health magazine Senior Editor Frances Largeman-Roth sorted through the best of them to help women in their 30s, 40s and 50s create a skin care regime that works beautifully, and won't cost them a fortune.
IN YOUR 30's
Because your skin is in good shape in your 30s, you don't have to worry about deep wrinkles. Instead, you may notice fine lines, age spots, Rosacea, and under-eye circles…. when you are in your thirties you are busy, working hard and perhaps up late at night with babies. Dark circles under the eyes are a problem and begin to develop.
The main thing for Women in their 30s is to use sunscreen during the day. This will minimize the sun damage and therefore the aging of her face. Definitely sunscreen during the day.
Our testers chose three products for a daily routine that average about $22 each (about $87 for all three). They have key ingredients recommended by Dermatologists such as Feverfew and Caffeine to address the needs of women in their 30's.
Protect your skin with a lightweight lotion that has sunscreen.
Use products with Feverfew to help with unwanted rosiness, while those with caffeine help reduce under-eye circles.
Feverfew is a flowering herb and several studies have shown it reduces redness and calms skin by inhibiting pro-inflammatory enzyme activity.
The Caffeine in the eye cream helps shrink capillaries making discoloration less noticeable
Lotion with SPF and Feverfew:Aveeno Ultra-Calming Moisturizer SPF 30 - $15
Eye Cream with Caffeine: Olay Professional Pro-X Eye Restoration Complex - $42
Before Bed Routine:
Night creams treat fine lines and premature age spots. Look for one with Arginine, an amino acid that helps fade spots, and Retinol which builds collagen and reduces fine lines
When you're pregnant, you should steer clear of products with Retinol
Night Cream with Arginine and Retinol: Neutrogena Ageless Intensives Deep Wrinkle Night - $20
IN YOUR 40s
The 40's for women are a very happy time but a lot of happiness turns up as laugh lines.
Everything she noticed in her 30s is getting progressively worse. Mouth/forehead wrinkles and crow's feet are starting to show, as well as darker spots, deeper wrinkles and dry skin.
Our testers selected three products for a daily routine that average about $21 each (about $86 for all three). Decreasing Collagen levels leave women in their 40's prone to wrinkling. The key here is still sun protection this time using antioxidants and more importantly for moisturizing you want to use products with Retinol.
Use a lotion with an SPF and antioxidants, which boosts the protective power of your skin to prevent more age spots
Day Moisturizer with Sunscreen and Antioxidants: Biore Dual Fusion Moisturizer + SPF 30 $15
Before Bed Routine:
Use a night cream with Retinol to firm your skin and make your complexion glow. Retinol will also help with wrinkles around the eyes
Eye Cream with Retinol: L'Oreal Paris Revitalift Anti-Wrinkle & Firming Eye Cream - $17
Night Cream with Retinol: La Roche-Posay Biomedic Retinol 30 -$54