Selena Gomez reps Adidas' new label NEO

Actress Selena Gomez attends the Adidas NEO news conference on Nov. 20, 2012, in Los Angeles. Jason Merritt/Getty Images

Selena Gomez has signed on as the new face of Adidas' NEO label for the next three years.

The 20-year-old actress and singer will be the brand's "global style icon" and her new role of representing the label will also include being a guest designer.

Gomez stars in a video the brand released on Tuesday that shows the actress painting the town neon green with a group of friends.

"It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself," Gomez said in a statement. "This is something that's always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves."

The brand's official ad campaigns are said to be released in February 2013.

Gomez's ex-boyfriend Justin Bieber was announced as the brand's other "global style icon" last month.

Check out her video below:


  • Camille Mann

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