Last Updated Oct 22, 2009 4:12 PM EDT
That said, I've got to admit that this ad for Rolex, which I saw yesterday on the Newsweek home page, took me aback, even though it did have the good sense to "shrink" quickly. (I don't know if this is an official OPA ad unit.) Take a look, and let me know what you think -- it's easier since BNET streamlined its registration earlier this week. Is this an example of a big ad being too big?
Previous coverage of big ads at BNET Media:
- OPA-comScore Study Says the Unclicked-Upon Ad Has Value
- The New York Times' Really Big Ad
- YouTube's Super-Sized Ad Unit Rocks