Roku Streaming Stick will transform your TV

Business Wire

Business Wire

(CBS) - Roku announced a new wireless device that will turn your "boob tube" into a smart TV.

The Roku Streaming Stick is about the size of a USB stick that's loaded with features, like a built-in Wi-Fi, processor, memory and software. Who are we kidding, though? It will basically be an awesome Netflix and Hulu machine.

Smart TV owners will love the Streaming Stick because it serves as an easy replacement for outdated software. This is especially important because TV manufacturers aren't exactly known for their software programming.

"Extending the Roku streaming experience through the Roku Streaming Stick to smart TVs is a natural next step for the market," said Roku founder and chief executive officer Anthony Wood in a statement.

The Roku Streaming Stick plugs into a mobile high-definition link (MHL) enabled HDMI port in your TV. If you don't know what that is, ask a local electronics salesperson or try the manufacturer's website. MHL is the technology that lets TVs display videos and photos from mobile devices using a direct connection.

Roku makes video streaming players, which lets you get apps like Netflix, Hulu or HBO GO on your TV. The Streaming Stick will come out in the second half of 2012. Roku hasn't specified a price, but their other products range from about $50 to $100.


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