Last Updated Sep 29, 2009 9:49 AM EDT
The image is reminiscent of Williams' recent tantrum at the U.S. Open, where she disagreed with a line call and yelled at an official:
I swear to God, I'll fucking take this ball and shove it down your fucking throat.You've got to admire P&G's moxie. They took that lemon and decided to make lemonade. A commercial shows Williams v. Mother Nature in the runup to a match, in which Mother Nature is asked if there's any "bad blood" between them. She replies:
Well there is plenty of blood but none of it's bad.Companies usually drop endorsers who sully their own reputations (the YouTube video of Williams' on-court tirade has been viewed more than 1 million times). But P&G is rolling with it:
"We didn't ever consider dropping Serena," said Courtney Schuster, a Tampax brand manager. "She accepted responsibility and apologized for what happened, and we think that demonstrates the strength of her character."