Ogilvy's New 11th Ave. HQ Is in NYC Equivalent of Siberia

Last Updated May 22, 2009 1:09 PM EDT

George Parker at Adscam reminds me that Ogilvy & Mather is about to move from its famed Worldwide Plaza building on Eighth Avenue and 50th Street to 636 11th Avenue at 47th Street.

For those of you who don't live in New York, this does not sound like a big deal. But for the Ogilvy folk it will be like moving to Siberia.

Currently, Worldwide Plaza is surrounded by restaurants and bars and movie theaters, and there's a subway station right there in the basement of the building.

Over on 11th Avenue there's ... a Sunoco gas station and a motorcycle dealership.

This photo from a real estate publication makes the new block look kind of cool, but beneath it I've posted a shot of the other side of the street. There isn't even a Starbucks!

Worst of all, here's a Google map of the distance between the nearest subway station and Ogilvy's new HQ. It's nearly three quarters of a mile. Nice walk in the summer, but in winter, with the wind blowing off the ice-choked Hudson River (only a block away), it's going to feel like Scott's trek to the Antarctic.

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