The 60-second spot, "Opportunity," opens with Obama extolling the American dream. The candidate is shown discussing his family history, particularly his grandparents, who "didn't have money, but they gave me love, a thirst for education, and a belief that we're all part of something larger than ourselves." Obama also talks about his time as an organizer in Chicago and political career thus far, spotlighting his work on tax cuts, health care for wounded troops, and ethics legislation.
"I've seen the power of opportunity in America when it's working," he concludes. "I've lived it. If we don't let narrow interests capture the agenda in Washington, there's no problem we cannot solve."
Watch it here.
The 30-second spot "Toughest" is more issue-focused, opening with the claim that Obama "took on the special interests – and won." The spot is an extended criticism of the influence of special interests that concludes with an excerpt of an Obama speech.
"They have not funded my campaign, they will not run my White House, and they will not drown out the voices of the American people," Obama says as the spot closes. Watch here.
The other 30-second spot, "Carry," has run in other states; it casts Obama as a uniter who "was successful in a bipartisan way."
The spot includes a testimonial from Republican state Sen. Kirk Dillard, who is shown talking about how Republican legislators respected Obama for his "negotiation skills and ability to understand both sides." Click here to watch it.