ByBrian MontopoliCBS NewsJuly 22, 2010, 3:55 PM

Obama and Family to Vacation on Gulf Coast in August

President Barack Obama and Florida Gov. Charlie Crist walk along Casino Beach on Pensacola Beach, Fla., Tuesday, June 15, 2010, as they visited the Gulf Coast region affected by the BP Deepwater Horizon oil spill. Full Coverage: Disaster in the Gulf AP Photo/Charles Dharapak

President Obama and his family will visit Florida's Gulf Coast over the weekend of August 14th, the White House has announced.

The president has made four trips to the region since the Gulf oil leak, most recently a visit last month to Mississippi, Alabama and Florida to further assess damage caused by the massive oil leak.

The president has faced pressure to vacation in the region, which has been hard hit by perceptions that oil has fouled its beaches.

Local businesses and officials hope images of the president and his family spending time in the region (and potentially enjoying oil-free beaches) will help spur tourism.

First lady Michelle Obama will be in the region for her second visit Friday. The Obamas have repeatedly encouraged Americans to continue to visit the Gulf.

The trip comes right before the Obamas travel to Martha's Vineyard. It is the second straight summer that the first family will vacation on the exclusive Massachusetts island.

Mr. Obama and his family spent last weekend on a short vacation to Bar Harbor, Maine.