Reeling from a decisive loss in the Florida primary Tuesday, former House speaker Newt Gingrich re-framed his campaign as a grassroots venture representing "every American."
"We're going to have people power defeat money power in the next six months," Gingrich told a supportive audience in Orlando after finishing second behind Mitt Romney.
Gingrich is attempting to paint himself as the underdog candidate, and is embracing a message of inclusion, hoping to appeal to all types of Americans.
The candidate, who won his first primary contest ten days ago in South Carolina, said he is "designing and putting together a people's campaign, not a Republican campaign, not an establishment campaign, not a Wall Street- funded campaign, a people's campaign, and saying to every American of every background and every ethnic group and every community: We have a better future for you and your family."
Gingrich is contrasting his presidential efforts to his well-financed, independently wealthy opponent, Mitt Romney.
The former Speaker, whose personal income reached more than $3 million in 2010, has not received most of his campaign support from Wall Street,: Casino magnate Sheldon Adelson and his wife Miriam recently donated $10 million to a pro-Gingrich super PAC.
In promising to represent "every American," Gingrich is also indicating he wants all voters -- not just those who live in early-voting states -- to have a voice in who the Republican nominee will be. He has said his campaign will continue to compete through the Republican nominating convention this summer.
"We will be in Tampa as the nominee in August," Gingrich said.
"It is now clear that this will be a two-person race between the conservative leader, Newt Gingrich, and the Massachusetts moderate," he said.
He also had a message for one of his favorite punching bags: the media.
Gingrich gained momentum in South Carolina after afor questioning him over accusations made by his second wife, whom he later divorced to marry his current wife Callista.
"We did this in part for the elite media," he said. "So I just want to reassure them tonight: We are going to contest every place, and we are going to win."
The nominating fight now turns to a number of states, including several caucuses, with Nevada holding its contest Saturday. On March 6, also known as "Super Tuesday," seven primaries and three caucuses will take place, which could be a deciding factor.