(CBS News) Slow and steady wins the race; and when you're already in the lead, the steadier the better. Ford is taking that logic with the new 2013 F-150 line of pickup trucks, which the company unveiled this morning. The top-selling pick-up trucks are getting minor overhauls for the new season, including a new grill and new options under the hood.
The 2013 Ford F-150 also comes with high-intensity discharge headlamps as an option, as well as additional 18- and 20-inch wheel choices. The front grill was changed to more closely resemble its sister vehicle, the Super Duty.
Incremental changes are all part of Ford's strategy to keep the venerable F-series fresh. Last year, the company overhauled its powertrain options for the F-150, offering two V6 options. That change has paid off, with more than half of all F-150s sold in the past 12 months running a V6.
"Like our hardworking customers, Ford is committed to getting the job done right with our industry-leading trucks," said Mark Fields, Ford president of The Americas, in a press release. "The 2013 F-150 demonstrates our commitment to continuously improving our trucks with new features and capabilities, allowing F-Series owners to be increasingly productive."