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"Moonrise Kingdom" breaks records at the box office

"Moonrise Kingdom" Limited release: May 25 The latest whimsical comedy from director Wes Anderson ("Rushmore," "Fantastic Mr. Fox") opens this year's Cannes Film Festival. It stars Anderson regular Bill Murray and Anderson newbie Frances McDormand.
Focus Features
Frances McDormand and Bill Murray in Wes Anderson's "Moonrise Kingdom."
Focus Features

(CBS News) Wes Anderson's "Moonrise Kingdom" made independent-film history at the box office this weekend, despite the big blockbuster opening of "Men in Black 3."

The film, which follows two 12-year-olds who fall in love in 1960s New England, grossed $669,486 over the four-day Memorial Day holiday weekend with limited release, reports the Los Angeles Times.

Read More: "Moonrise Kingdom" opens with limited release to excellent reviews

On Sunday, the film had already broken records, earning a per-location average of $130,752 while playing in four theaters - the highest average ever for a non animated film, said the film's distributor Focus Features in an  LA Times report. The  record  was previously held by 2006's "Dreamgirls."

"Moonrise,"  which stars Edward Norton, Bill Murray, Frances McDormand, Tilda Swinton and Jason Schwartzman, has received favorable reviews with some  critics some even calling it Anderson's best film to date. The film opened this year's Cannes Film Festival.

Focus says it plans to expand the film's release to several hundred theaters through June. The film opened Friday playing in two theaters in New York and two more in Los Angeles, according to the LA Times.