"Marley" to stream on Facebook while in theaters

This undated file photo, originally supplied by Island Records, shows singer Bob Marley. Verizon Wireless resumed selling mobile phone ringtones Friday Sept. 14, 2007, based on Bob Marley songs, despite objections from the estate of the late reggae music star to a licensing deal struck between the wireless carrier and recording company Universal Music Group. AP Photo/ Island Records file

RIP Bob Marley
Singer Bob Marley
AP Photo/ Island Records file
(AP) The Bob Marley documentary "Marley" will stream on Facebook simultaneously during its theatrical opening, a signal that social media may also play a role in shifting movie release windows.

Full coverage of Facebook at Tech Talk

Such day-and-date releases have become increasingly common in recent years for smaller independent films. But this will be the first such U.S. film to stream concurrently on the social media behemoth while opening in theaters.

The film, directed by Kevin Macdonald, will be available for a $6.99 rental beginning April 20th. A portion of the proceeds from Facebook sales will benefit Save the Children, the charity for needy children.

"Marley" is also being released via video-on-demand on April 20th.

Facebook began hosting movie rentals in March 2011. Digital delivery of new releases and older films has been a highly competitive frontier, particularly among Google Inc.'s YouTube, Apple Inc.'s iTunes and subscription service Netflix.

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