Kristen Stewart has been tapped to be the newest face of Chanel.
The French fashion house, which staged its latest Metiers d'Art traveling fashion show on Tuesday in Dallas, said Stewart, 23, will front the campaign for its pre-fall line, WWD reports.
She follows in the footsteps of former Chanel celebrity spokespeople like Brad Pitt, Keira Knightley and Nicole Kidman.Chanel designer Karl Lagerfeld turned to the American West for the collection. The show was held at at Fair Park, Dallas' Art Deco exhibition venue, which was into a barn for the night, complete with a hay-scattered runway. Models in Western-style hats and boots wore outfits adorned with fringe, leather and feathers. The final model was dressed in an all-white ensemble that included fringed pants and a floor-grazing feather headdress.
Lagerfeld said after the show that he was inspired by "the idea of the old Texas, even before the Civil War." He noted that his cowboys were "not typical cowboys, they are transposed, very sophisticated."
Many of the outfits included Native American-inspired prints, with most of the models wearing a single feather in their hair. Denim also made frequent appearances on the runway.
For more than a decade, Lagerfeld has picked a city linked to the fashion house for the theme of the show staged each December to highlight the work of its artisans.
Chanel founder Gabrielle "Coco" Chanel visited in Dallas in 1957 at the invitation of Stanley Marcus, head of Neiman Marcus, the Dallas-based luxury retailer founded by his family. She was given a warm welcome in the city -- picked up at the airport in a white Rolls-Royce and feted at a Western-themed party complete with a catwalk featuring cows.
Tuesday evening's festivities began with the premiere of a 20-minute film written and directed by Lagerfeld titled, "The Return," that retraced the steps of Coco Chanel as she reopened her Paris couture house in 1954 after shuttering it as Europe entered World War II.
The film was screened in an exhibition hall that had been transformed into a drive-in movie theater. Dozens of classic cars faced four screens. Lagerfeld, Vogue editor Anna Wintour and former Vogue editor-at-large Andre Leon Talley climbed into a black Cadillac convertible to take in the film.
Kristen Stewart for Chanel
Is Kristen Stewart a good choice for the new face of Chanel?
The film that premiered Tuesday in Dallas followed Lagerfeld's 2012 film "Once Upon a Time ...", an exploration of Coco Chanel's early days in fashion in Deauville. That film debuted last May in Singapore.
Other cities that have served as inspiration for the Metiers d'Art show include Tokyo, New York, London, Shanghai and Edinburgh, Scotland.
The Western-themed collection, which will be in boutiques in May, highlights the work of the artisans who are part of a Chanel subsidiary company, including a feather and flower maker, a milliner, shoemaker and glovemaker.