Jennifer Lopez: A design for living

(CBS News) The singer-actress is also a fashionable business tycoon who tells our Lee Cowan "workaholic" is not a dirty word:


It left very little to the imagination; that green Versace dress that Jennifer Lopez wore to the Grammys back in 2000 was a daring design, to say the least.

But fashion has always been JLo's passion -- stylishly showing off those famous curves, both on stage and off.

With the release this past week of her latest single, "Live It Up," Lopez isn't just back to making music. She's back at the design table, too.

She inked a multi-million dollar design deal with retailing giant Kohl's two years ago. Now, you name it -- and HER name is on it.

She's even designed her own brand of bedding -- in addition to the sportswear, dresses, handbags, jewelry, shoes and sleepwear.

Jennifer Lopez, J.Lo, Lee Cowan
Singer-actress (and business maven) Jennifer Lopez with CBS News correspondent Lee Cowan.
CBS News

Does it get overwhelming? asked Cowan.

"Of course! Of course it's overwhelming sometimes," Lopez replied. "And yes, you're right, at times, I'm like, Whoa, what am I taking on? I'm taking on so much. It's so overwhelming.

"But I feel like, life is overwhelming, and you can't be afraid of that."

She got the attention of Forbes Magazine, which put her at the top of its list of the World's Most Powerful Celebrities last year, in part because her deal with Kohl's was so big -- a 20-year contract with seven-year options.

"But that's crazy, right?" said Cowan.

"I don't know, who likes to talk about this stuff? Not me!" she replied. "I just like to play clothes, you know what I mean? Like, let's design the clothes and let's have fun. And what colors are we going to use? And ooh, I think you should do this shape. You know, like that's my fun part."

And that "fun part" is only a fraction of her design drive.

As a Chief Creative Officer, JLo is helping design a network, too: NUVO-TV, the first English-language cable station geared to a Latino audience.

"It seems that anything with a creative, design bent, you're all over it," said Cowan.

"That's my thing," she replied.

Lopez broke onto the scene in 1997 in "Selena," the biography of the late Tejano music star. She soon branched into her own music -- and her career took off.

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