Last Updated Jul 23, 2009 2:55 PM EDT
His report, that dismissed Twitter and described online advertising as pointless, proved to be "one of the clearest and most thought-provoking insights we have seen â€" so we published it", said Edward Hill-Wood, executive director of Morgan Stanley's European media team.
"We've had dozens and dozens of fund managers, and several CEOs, e-mailing and calling all day." He said the note had generated five or six times more responses than the team's usual research.Young people dubious about the value of Twitter? Online advertising annoying and easy to ignore? Let me guess, if you are reading this and are under 30, you're not exactly shocked. For older execs this is interesting intel about Gen Y media habits, but for younger workers it's not at all surprising to learn that, say, downloaded movies are usually poor quality and hardly worth the effort. Nonetheless there is a valuable takeaway here for young workers.
What is it? You might not be the most experienced employee at your firm, but you probably hold valuable insight on young consumers. What's obvious to you isn't necessarily clear to the higher ups. Don't be shy. Share your generational capital. Your company probably needs, it and it's a contribution that can get you noticed.